6:48 AM
The Panicked Homeowner
Marco's loading his truck. A homeowner in Scarborough just found mouse droppings in her kitchen. She's panicking, Googling "pest control near me" before her kids wake up. She calls at 6:48 AM. The office doesn't open until 8.
Without Polaris
Voicemail. She calls three more companies. The one that answers first gets the $400 job.
With Polaris
AI answers immediately, reassures her it's common and treatable, asks the right questions — type of pest, how long, size of home, pets in the house. Books an inspection for tomorrow morning.
New booking — Linda Park, mouse issue in kitchen, Scarborough. 3-bed home, has a cat. Inspection booked tomorrow 9 AM. Sounded urgent — wants it resolved ASAP.
$400 job booked before the office opened
10:15 AM
The Crawlspace Job
Marco's on his hands and knees in a crawlspace in Etobicoke, sealing entry points for a raccoon removal. His phone is in the truck. It rings 5 times in the next hour — peak season is hitting.
Without Polaris
5 missed calls. He sees them at lunch, calls back, but 3 already booked someone else. That's easily $1,200 in lost jobs.
With Polaris
All 5 answered. 2 inspections booked. 1 question about pricing answered. 1 existing customer confirmed their follow-up visit. 1 spam call blocked. Marco checks his texts at lunch and sees a clean summary of each.
$800 in jobs booked while he was in a crawlspace
12:30 PM
The Property Manager
A property management company calls — they manage 40 units in North York and need a pest control partner for quarterly treatments. This is a $15,000/year contract. Marco's driving between jobs.
Without Polaris
Missed. The property manager leaves a brief voicemail. Marco calls back at 5 PM — she's already gone for the day. She finds someone else by Thursday.
With Polaris
AI gives the property manager its full attention. Asks about number of units, building types, current pest issues, contract timeline. Captures her name, email, phone, and company. Marco calls back at 1 PM with every detail he needs to close the deal.
High-value lead — Rachel Torres, Greenfield Property Mgmt. 40 units in North York, needs quarterly treatments. Current provider unreliable. Wants a quote by Friday. Callback requested.
$15,000/year contract opportunity captured
2:45 PM
The Repeat Customer
The Nguyens — Marco treated their home for carpenter ants last year — are calling back. They think the ants are returning. Marco's at another job site.
Without Polaris
Voicemail. The Nguyens feel forgotten. They wonder if Marco's warranty still applies and start looking at other companies just in case.
With Polaris
AI recognizes the Nguyens as returning customers. After they identify themselves, AI references their previous service, reassures them that follow-up treatments are common, and books a re-inspection for Friday afternoon.
Returning customer retained — loyalty preserved
4:00 PM
The Emergency Wasp Call
A father calls — his kids found a wasp nest under the deck. He sounds stressed. He needs someone today if possible. Marco's wrapping up his last job.
Without Polaris
Missed while Marco's finishing up. The father calls 4 companies in a row until someone picks up. Urgency means he won't wait.
With Polaris
AI answers, hears the urgency, asks about the nest location and whether anyone's been stung. Flags it as urgent. Books a same-day visit and sends Marco an immediate alert so he can swing by on his way home.
Urgent — Ryan Walsh, wasp nest under back deck, 2 kids in the house, no stings yet. Mississauga. Same-day visit booked 5:30 PM. On your route home.
$350 emergency job — same-day close
8:20 PM
The After-Hours Discovery
A couple renovating their basement finds termite damage behind the drywall. They're alarmed. They Google "termite exterminator Toronto" and call. Marco's having dinner with his family.
Without Polaris
"You've reached GTA Pest Solutions. Our office hours are..." — They call the next result. Termite jobs start at $2,000.
With Polaris
AI answers, calmly explains that termite damage is treatable, asks about the extent of what they've found, and books a full inspection for Monday morning. The couple feels heard. Marco reviews the details after dinner.
$2,000+ termite job captured after hours